China CFDA Registration Process, page-11

The answers might be in the recent successful $70m raising and the $130m in penned distribution deals. The $130m is all offshore and the domestic sales are building via Metcash and Soul Patterson's etc. That is not a bad start for a relatively new food company with a growing product range. There are thousands of export companies that dont play in the domestic markets at the same level of their exports. Many only export.
I recently posted an Austrade article on that. Looks like many companies have done fine without having to try and compete in a saturated market. I use to export food years ago and didn't even bother playing here, that wasn't the market. There was so much margin then, i was air freighting the goods while the local market was awash with the same product.
There are nearly 17m babies born in China every year. That will only grow with the change in the 2 baby policy. Every 1.5 years, China spits out the Australian population. WHA is looking at Vietnam, Singapore, Cambodia and India. Sales in Indian are already underway. There is risk in every