When going through the process consider the human interaction....

When going through the process consider the human interaction. They have designed the ICE tech to remove as many man hours as possible (cost). This is why we have sstaryed to see the costs flatten yet the loans written continue to grow by over 40% quarter on quarter.

You question regarding consistency in beating the banks; banks generally have a window rate which is largely inflexible. This rate is set to cover the risk across a cross section of society that meet or exceed minimum requirements to service debt. Within that range there are some that have never missed a payment in their lives and some that are consistently late etc. WZR offer a better rate to those who have the lowest risk and specifically target those clients to take the banks best borrowers away.

In the USA non bank lending reached 36% of personal lending recently so it’s a very big pie to carve up.

If you check the company website or my posts you’ll find a link to a research report published (paid for) that gives some fairly detailed analysis of the market segment they are aiming to be a leader in.