if you look at a lot of RNT's listings they are specifically...

if you look at a lot of RNT's listings they are specifically rental only agencies not all but a lot of them. This is where RNT can build albeit slowly by specifically targeting rental only agencies and private landlords. It's hard to see them ever having the same as REA as they will have the majority of agents who are sales first and rental second. RNT is risky play but if you believe a smaller/niche/nimble player can take a small chunk from Domain/REA by focusing all their resources on rentals they are a buy LT at these prices.