It can only help. In the early days of eChoice it was the cutting edge of on-line broking. Then came FFF and also those copying the eChoice business model. Firstfolio managed in a very short time to stagnate, eChoice lost its branding image and others on-line broker took the lead leaving eChoice/FFF way behind. eChoice has spent a number of years in the wilderness because (IMHO) FFF management believed they knew a better way. There have been some horrendous decisions and money has been wasted. The company still seems to be run for the benefit of major shareholders, however, the resurrection of the eChoice name is a positive step. Still a long way to go. At times it has seemed that FFF wasn't interested in doing things better and becoming profitable - everything seemed to take forever - it was as if the approach was "she'll be right mate". I am no longer a shareholder.
Do your own research ss I am not a licensed financial advisor.
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