obviously the sheer scale that premier is on is quite different...

obviously the sheer scale that premier is on is quite different to city chic, with the amount of brands that the company has as well. But dont forget city chic has partnerships with macys and nordstrom evans and a bunch of other retailers and its standalone online site in the us is growing moderately due to instagram. i actually suspect that this summer in the usa will be pretty good for them their swim wear has taken of like crazy just check Instagram. the usa market as you said earlier is what they need to tap into the most. if i was the ceo i would be most focused in that region as i am in here just by the sheer success that other brands like fashion nova have achieved with no physical stores. and then i would focus on europe and continue from there. retail is also very hard. i have seen quite a bit of online plus size brands on Instagram it self which gets me worried all the time because barriers to entry are so low. but using third party stuff in the us has to also be looked at. those profit actually goes into margins so you dont see it. as i have always said if they can reduce operating costs and improve margins they r on a track to do really well over. 150 mill in sales and say 65 percent gross margins and 58 or so mill operating expenses can bring 40-42 mill in ebitda alone. and say 5 mill in cap exp you can net 30 mill with 150 mill in sales, and equity of say 40 mill almost 100 percent return. right now its at 20-25 or so. if they increase usa sales massively then like you said its a billion dollar entity.