"
Sugary, carbonated beverages like Coca-Cola KO -0.65% and Pepsi PEP -0.30% seem like the staple junk food of any young American. But not anymore, thanks to a focus on fighting childhood obesity and a rise of healthier alternatives.
As a result, Millennials drink much less soda (or pop or whatever you want to call it). And that number is declining every year."
http://www.marketwatch.com/story/5-...nnials-are-destroying-2014-06-21?pagenumber=2
ccl downside risk, page-6
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