Maccas and coke have a long and mutually beneficial relationship...

Maccas and coke have a long and mutually beneficial relationship as with hj's so I think you maybe getting a bit ahead of yourself there. Coke know they have a lot of work to do over the short to medium term to give the consumer what they want which is not a 600ml bottle of drink with 10 teaspoons of sugar in it. They have been taken by surprise by the fairly quick change in customer habits but you can be sure the boffins in the research lab will come up with something thats right for 2015, I think they learned a lot from the half dozen dudes that were tried when a competitor for red bull was being formulated. They have also made a big move into the alcoholic beverages market which is probably were the biggest growth will be over the next decade.