Story on said launchpad can be found...

Story on said launchpad can be found here:

http://www.smartcompany.com.au/finance/20100608-application-maker-jumbuck-launches-commercialisation-program-for-developers.html

I think this is a good initiative: they'll be able to get a slice of the pie from independent developers as well as from their own inhouse apps, at a relatively low cost. They could potentially end up having an interest in the Next Big Thing (TM) if they're lucky.