That's a good find! I don't think going the ad revenue is a good idea, it is so little these days, there's room for 2 players in most markets so I'd reckon go ahead and grab for a second spot. E.g. Coke vs Pepsi, Commsec vs Etrade, Qantas vs Virgin, Google vs Microsoft, Apple vs Android, etc.....
That's a good find! I don't think going the ad revenue is a good...
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