Can they get there?

THE CASE FOR, as I see it.

Pericoach does work, and is being recommended by PF physios and other clinicians.
Big steps in the right direction - otc clearance, patent protection, fda and other approvals.
Inov8 is likely to provide the expertise our company lacks - fundamental to success.
Relatively low cost manufacturing; easily scaled; low risk health product in huge market.
Embedded e-health aspect; a very rapid development in medical devices. And currently, I believe, the ability to connect to practitioners is a competitive advantage over closest rival and others.
Medical rebates for consumers are likely.
All this suggests talks with 'some of the biggest global medical device manufacturers' is genuine and high level.
Marketing efforts on Elvie, which I think is our main competitor, will benefit us by drawing attention to the fact such products exist.

Your thoughts, constructive criticism, would be welcome.