To a certain degree they had to do that, it was a new business...

To a certain degree they had to do that, it was a new business afterall. One big problem was there wasn't an easy quick way to identify which customers were coming and which were not and then tune the offer.

@Value_Hunter

Marketing didn't really ramp up until there was a national presence. NSW was a problem getting land approvals, so nationall;y the marketing had to wait beyond where it should have. HTH (or rather Danks) was a HW wholesaler with some stores. The Danks management probably should have been more involved and the US management less.......they were a good hard nosed bunch that probably should have been listened too.


As for appealing to women.....well as much as we hate to admit it, statistics say that hardware is a mans world. Maybe the garden area should have been boosted up a bit....who knows.


But you are both correct, mgt made some mistakes and then didn't move to adjust to the market fast enough.