Calling all WOW investors ..., page-19

some many loll's !

http://www.fool.com.au/2015/09/03/theres-more-to-woolworths-hardware-than-masters/


"Many investors seem to forget that Woolworths also owns the Home Timber and Hardware brand. It currently generates higher revenues than Masters and is profitable at an earnings before interest and tax (EBIT) level, albeit at a low (but increasing) margin."

http://www.smartcompany.com.au/busi...illions-marketing-to-females-report-argues-2/

and

http://hardwarejournal.com.au/articlearchive/articleid2083/

basically - they had a working model (HTH), tried to cater for more upmarket (hence décor), and then couldn't get sales/m2 despite lots of marketing / higher sales force than mitre10 / Bunnings ......

while history now (apart from the legal dispute) - it highlights that management made large errors....

the question remains - what can they do to turn around their core business - food retailing ????

rgds
V_H