This is massive for them I remember speaking to Ross years ago...

This is massive for them

I remember speaking to Ross years ago and he said the key to big $$$ in Aus was getting it onboard with the insurers as it was cheaper than pads and other treatments, and also with Medicare

This looks like the first step with WA coming onboard

Doctors will hock this thing, as it will bring repeat visits and likely ensure client retention given the personal matter that it is

If women get this subsidised or even free, with evidence to suggest a range of benefits to treat quite an embarrassing ailment, then of course they will try it on doctors advice

This could be precursor to a game changer for them if the other states play ball. Those 10M options to advisers in leu of fees was the hint something was brewing