Bulls vs. Bears, page-5

I'm overseas at the moment with just my phone but have just read a 'good news' article from The Australian newspaper. For some reason I can't past a link for the article but If someone can, the article is 'Women kick goals for TV spending'.

Part of the article;

Proving the AFLW really does operate in a league of its own, total TV ad bookings rose 12.7 per cent to $266.8 million last month over the prior corresponding period — demand not seen since November 2010, according to Standard Media Index.

After several years of anaemic sales, metropolitan TV ad expenditure grew at an even faster rate — 15.5 per cent — driven by strong gains for host broadcaster the Seven Network.

My favorite part of the article which reiterates a point I've been making over the last 12 months;

Market sentiment last month demonstrated why Facebook is rebooting its local operation to woo sceptical agency executives and big-spending advertisers. Amid scandals over inflated metrics used to gauge the effectiveness of Facebook’s ads, bookings on the social network fell 20.8 per cent to $10.7m.

I hope everyone had a good Easter break and like me are looking forward to a FY update by PRT any day soon. I had previously forecasted a core net profit of 30m but maybe they will do even better if sentiment continues to return to FTA networks.