BUD-LifX The Future, page-52

... and assuming that BUD (in its present form) has no losses ! It chalked up $13.88m loss last year.

And we are told that BUD management will sit with LIFX - implies no cost reduction?

I also don't know if there will be any amortisation of goodwill that can adversely impact the bottom line.

Study the financials , like you would if you were to buy a business on your own. If you buy a business, would you pay on future forecasts and projections or on the basis of what the business had already achieved? All sellers would tell you a rosy forecast/projection.

If you are in the niche segment of a business, your GP margin needs to be in the 50s (50%) not 29%, and we see that as is, LIFX products sell at a high price.