I got out. Investing further in excited Mr McLauchlan is too...

I got out. Investing further in excited Mr McLauchlan is too much of a risk to throw further funds at.  Buddy was a company that had a good idea but has failed to deliver at every hurdle.  Excited Mr McLauchlan now wants you to invest in exciting xmas lights. Look over here, don't look over there where our sales and revenue tanked big time.
As a comparision, and I am in no way recommending, have a look at BID's latest investor presentation.  Notice that they tell you the enterprises they've sold to, give a figure to units sold, all things that excited Mr McLauchlan claims to be commercial in confidence, while insinuating the big deal is just around the corner.
What excited Mr McLauchlan has at this time is nothing, no revenue, no customers and a bunch of fairy lights he might buy if investors are silly enough to give him further funds.  Getting out is a better option, you can always buy back in when the share price miraculously changes direction if excited Mr McLauchlan learns how to turn corners.
Given excited Mr McLauchlan's track record, if you can't find a better company to invest in than this one, you are probably playing in the wrong sandpit.