BUB vs WHA, page-248

Have to assume you're asking me but would be great if you could use the reply with quote button so others can follow the thread easier.

WHA is selling wholesale so margin will be small as it's a no name brand in a competitive market with well established brands.

Also, WHA has given no indication as to what a tin will cost to produce and doubtbthey would even have any idea at this stage asbthey make it up as they go. Farm gate prices for organic milk is at least 30% higher than regular prices as considering ODFA production volume, they will need to pay more to attract more organic farmers. Add cost blow outs for spray plant, increase in staff numbers, marketing, shipping, loan repayments etc no way $10 profit per tin.