Why would a company make an ASX announcement on a roadshow? do...

Why would a company make an ASX announcement on a roadshow? do you know how many roadshows are ongoing on any given day? roadshows are pretty common ordinary events for companies to keep in touch with brokers who are invested or might be tempted to invest. Hopefully Keith has seen and convinced a few this week. I was a broker for 12 years - we saw two companies a day come in and present.
I watched another doco on Cyber threats on SBS last night and its in the papers every day - we are in the right space, i think we just need to be patient and let the company do its thing.
have a great weekend
R