Correct. Nearmap are accelerating their impact on the market to...

Correct. Nearmap are accelerating their impact on the market to take advantage of the opportunities hanging. ROI in gaining a customer is great with cost of gaining equal to the first year of many years repeat from that customer.

Makers always lead, however this one has a great growth profile. Easily justifies a $1B+ valuation for the near term and higher into the future as the take leadership in a subscription business.

And then they can copy paste in new regions with their impressive margins.