Breakout Immiment, page-153

Its interesting to note what a disruptive innovation is:

A disruptive innovation is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network (over a few years or decades), displacing an earlier technology. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect, typically first by designing for a different set of consumers in a new market and later by lowering prices in the existing market.

https://en.wikipedia.org/wiki/Disruptive_innovation

IMO, DVI seems to be doing this with its online technology(award wining) in the travel and real estate markets.