You can't compare this to Xero at all. It's not the same as 9SP is free software. If 9SP was priced at $50 per month and had recurring revenue I'd be all in. There's no doubt this will run hard if numbers build substantially but we haven't seen genuine organic growth.
The majority of the 10,000 customers have likely been pushed onto the platform by the white label rollout or just trailing the software from the aggressive marketing that has been running.
The key is to wait for insiders to accumulate at a premium. You're better off waiting for this to run up to 30-40 cents then jumping in. If it does take off it will be a 50 bagger but there's absolutely no evidence that this is even close to breaking out. If it does, it's likely to be a soph pump and dump.
Buying Xero at $1 was a huge gamble and dumb. Waiting for it to break out for the $3 range and buying it at around $4-5 was the right play. That's the thing with software, the risk is at the beginning.
9SP Price at posting:
14.5¢ Sentiment: Sell Disclosure: Not Held