PBG has just stepped out from the platform. It is certainly going up to another level. Rolling out new BOND stores, getting into international with Berlei and using Serena Williams as a team is a great move. Getting into kiddies is another right path to take. With a bit bigger volume by getting into sports wear will help the SP leaping forward. Sports wear will give PBG volume.
Administration wise, PBG has to continue to control its costs. If it can do this, the sky is the limits. As I see it, PBG is still new and raw in the brand business, although it has been an icon for years. It has rooms for improvement, thus I am very hopeful. Having been in the fashion industry for years, I can see how far it will go. Solomon Lew has done it well, making it into a fine art. It is a model to follow. PBG IS NOW READY FOR THE TAKEOFF.
PBG Price at posting:
86.5¢ Sentiment: Buy Disclosure: Held