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Bonds ambassador Iggy Azalea to visit Australia to celebrate Bonds' 100th Birthday and campaign

Thursday 23, July 2015 at 4:06 PM by Ricki
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To celebrate Bonds' 100th birthday, ambassador Iggy Azalea is coming to Australia on August 19th to attend the BONDS100 event and campaign launch.

Recently engaged, Iggy will be visiting Australia for the first time since the international success of her hits 'Fancy' and 'Problem' and since skyrocketing to the top of the charts as the first artist
since The Beatles to rank at numbers one and two simultaneously.

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As part of Bonds 100th birthday celebrations, Iggy Azalea will visit Sydney to celebrate the brands milestone. Kicking off the festivities, Bonds will host a BONDS100 birthday party at Circular Quay on Sydney Harbour, with past and present Bonds ambassadors
including Pat Rafter.

Heralding Bonds love of dance, Iggy will be calling on Bonds fans to share their best dance moves on social media, hashtagging #BONDS100 for the to chance to meet Iggy herself and perform at the August 19th BONDS100 birthday event.

When Bonds launched in 1915, they were the world's largest hosiery manufacturer. Paying homage to their history, Iggy Azalea launched the Bonds Tights campaign in April 2015 as her first campaign for the brand.

Launching in August, Iggy showcases her famous curves in the BONDS100 collection designed specifically for the brands centenary year. The range features statement-making monochrome, Bonds logo waistbands, bold floral-print sloppy's, matching bikini briefs and
eye-popping prints.

Says Tanya Deans, general manager marketing, Pacific Brands Underwear Group: "Having Iggy attend the BONDS100 birthday party as our special guest is very exciting for Bonds. Iggy is a real individual and her tenacious sprit embodies Bonds. It's fitting for her to be our special guest helping to celebrate such a proud Bonds 100 year history,"

Bonds 100th birthday is a great celebration for some of the brands milestone moments, including it's 1915 founder George Bond, the Chesty Singlet, Cottontail, Wondersuit, Olympic volunteer uniforms, Hipsters and past and present ambassadors such as Pat Rafter, Sarah Murdoch, Miranda Kerr, Rachael Taylor, Jai Courtney, Ruby Rose, Riley Keough, Kelly Gale, Elyse Taylor, Samara Weaving and Catherine McNeil.