BlueFreeway (ASX: BLU) Announcement Ixion Interactive and Agency Fusion Merge BlueFreeway companies see synergies and announce merger under newly branded agency Blackglass Sydney, Australia – Thursday 24th May 2007: BlueFreeway (ASX: BLU), a leading global provider of digital and interactive marketing services, is pleased to announce a merger between two of its companies; IXION Interactive & Agency Fusion. The newly merged agency is called Blackglass (www.blackglass.com.au). Founded in 1996 IXION Interactive provides creative print and interactive services to Australian businesses including Darrell Lea, Macarthur Coal, Power Cor Australia, CitiPower and Pimco. Agency Fusion is a leader in online marketing strategy and technical execution with a focus on the large Australian corporates and not for profit organisations; its clients include Kerri Anne Kennerly, Catalogue Shopper, Shop-A-Docket and Brand Corp. The experience and complementary skills of both agencies will make Blackglass a pre-eminent supplier of both on and off-line strategy, creative and brand identity, technical execution and media buying/planning/management within Australia. Agency Fusion Managing Director Warren Barry stated that “The Agency Fusion business model coupled with IXION’s strong account management and design team, significantly boosts our service offering to our clients, and also through synergies and cost savings increases returns from the business.” IXION Interactive Chief Executive Alisdair Blackman commented: “Both agencies have experienced phenomenal growth. This merger represents a fantastic opportunity for our like-minded and talented staff to work together and continue doing what we have always done - exceed our client’s expectations.” Richard Webb, Chief Executive BlueFreeway has praised this merger: “We are thrilled to see the individual companies within the group proactively looking for synergies and opportunities to improve the collective output across the group. We look forward to watching these two teams expand and grow together. We did not foresee that mergers within the group would transpire so quickly after listing, this is a highly accretive merger for the BlueFreeway Group and we estimate ensuing cost savings to be in the vicinity of $200K/annum.” About BlueFreeway www.bluefreeway.com BlueFreeway (ASX: BLU) is an Australian-based global digital and interactive marketing communications company with stakes in a growing portfolio of digital and interactive marketing specialists, as well as BlueCentral, a leading hosting and business infrastructure company. The company has offices in Australia, the United States, the United Kingdom, France, and India. BlueFreeway offers a suite of end-to-end, internet and mobile marketing solutions, to major corporate and government advertisers. The Portfolio Companies in the BlueFreeway group include: Blackglass, BlueArc Group, BlueCentral, Cogentis, Communicator Interactive, Deepend Sydney, Digicon, eHound, Forty Two International, IBC, JSA Interactive, MassMedia Studios, SageMetrics, Spectrum Communications Group, Spin Communications, and Tentacle.
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