I buy them for myself and family too. Not sure how I can stop, seeing I’ve taken them all my life. Come to think of it, their business model is pretty sticky.
Once you grew up with the brand, you’ll take it for life and introduce it to your spouse and kids too. Parents would have taken it, that’s a given, otherwise I wouldn’t have known it. Very sticky business. I’m looking for a $90 entry but doubt it’ll get there so might have to settle for a $110 entry if the market turns sour next week.
BKL Price at posting:
$127.26 Sentiment: Hold Disclosure: Held