Yes vitamins are generic but, when you are talking about a placebo brand is EVERYTHING. That feeling, that resassurance, that nostalgia and that history.
You can buy the same 'hair skin & nails' formula for like 5 bucks under a generic brand. Though what is being shipped to Asia? That's right, $35 Swisse and Blackmores bottles with a famous tennis player's endorsement.
BKL Bad News Looming???, page-86
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