Yesterday the entire Priceline brand had its biggest ever...

Yesterday the entire Priceline brand had its biggest ever trading day, well past $7 million in sales as part of the 2-day 40% off cosmetics promotional event. The last two days had more than $13.5 million in sales, making it the biggest two consecutive days ever in the brand.
Even more impressively, the like-for-like store growth for the days was more than 10%, and this is against a record from last year!
And it wasn’t just the stores across the country performing well; the online store also had its biggest ever trading result, processing almost 2,500 orders and the customer call centre answered more than 1600 calls.