Yeah, you are right, totally different animals. Although they are both retails, the fundamentals couldn't be more different.
Reject shop I personally would totally avoid in the first place because they are in the discretionary, almost trinket type retail, I mean they sell candies M&Ms among other things.... It wouldn't last very long into the future to be honest with you and averaging down would then be truly catching a falling knife, kudos to people that made the bounce, very brave indeed.