Bellamy's almost died, they should have updated their formula years ago but had to clean up the mess the previous management team had created. They are executing on their plan and putting the company back on a path of growth, we just have to be patient. The new formula is very good furthermore there is opportunity to go for a premium formula in the future like BAL goat formula. Now they have hired the same team that made A2M popular in China.
Bellamy's launches baby formula with omega-3 AFR, page-49
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