BTW it may appear that our dear friend Warren either has been...

BTW it may appear that our dear friend Warren either has been suffering from deep shock from watching 70% depreciation of his earn outs, or may be still stuck in the noughties when he first set up shop. Still talking up the power of email marketing when there are new current concepts in ecommerce to grapple with.

Things like:
- customer advocacy and positive experience
- social media and what people say
- hedging to mitigate currency fluctuations when AUD has been on the decline in past 12+ months

Difference between small timers and serious business owners.