Please stop assuming things on my behalf qwerty0987 and if you...

Please stop assuming things on my behalf qwerty0987 and if you insist on trying to ramp the stock down, please refrain from using my name.

Sure, the share price has fallen.

The AU/US dollar volatility would not have helped in the final quarter, the global market uncertainty (everywhere), the lack of any 'fluffed up' press releases and they missed their target.

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I liked the post from Jaluma and as per the press release on the 29th of January 2015, by the sounds of it this is the strategy that will be implemented.

They will cut costs by consolidating operations in either VIC or NSW. I would suspect it would be VIC as Warcom and eStore are both based in VIC. Both businesses also have huge room for growth also. (I know, I'd built one of them), and they're very lean businesses to run.

They're also going to slow down on 'investment'. They could slow down or halt, on the level of investment that I assume is being done on 'technical infrastructure' to all the websites within the group almost immediately and they can shift those investment funds into paid marketing channels which will have an immediate uplift on sales revenues (which investors love?).

Once those new customers come through the business by way of paid traffic, they can then be email marketed to with new exciting product launches, new viral campaigns, gamification campaigns, the same stuff that has worked in eCommerce for 20 years and always puts money in the bank and at minimal costs.

That's enough from me at the moment, but I'll close this post by stating that I'm optimistic about the planned cost reductions and the business restructure.

I have shares coming out of escrow tomorrow and I will be holding them.