Don't think he needs to need justify anything. There's no shortage of people saying its cheap just because coke is an iconic brand... Who cares about earnings etc.
Week 46 Wrap: Copper hits 2mth low as Trump threatens net zero pace; US rally fades; HotCopper’s picks
AN1 CuFe sells its Crossroads gold royalty to Northern Star for $4M cash; says better than waiting for mine launch