Balanced Discussion of Risks, page-124

It may be possible pete, but to get the whole world population eating fake meat.....hmmmm....Nahhh.
The demand for real food will never go away and with population growth will only expand. IMO.

Nothing better than a fresh killed bit of beef, lamb or whatever and the feel of natural clothing materials while you snack on some nuts or even replace your bread (wheat) with almond bread. In fact we do this already.

I would go so far as to say fake meat is no threat to RFF bottom line whatsoever.