I guess to Fully appreciate the magnitude of how good our report was last week, highly recommend reading the Bal report.
Lower revenue, profit just begin to describe the report.
They are doubling their marketing spend in China which in the manner presented seems like dark humour if it wasn't true.
As I would presume the stock will get slaughtered today( although I have no idea what the expectations were so could be wrong) will be interesting how much if any if that cash gets sent our way or if the ETFs and algos will bring us down a bit also.
In either case, truely a tale of two companies headed in a different direction.
bal earnings report
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