I remember buying this at $11 thinking it was a bargain....

I remember buying this at $11 thinking it was a bargain.

Anywhere around $10 will be good before SAMR, that will propel this back into the mid teens. Just needs to hold, which it should as the buyers have picked up.

IMO whilst there may be a slowdown in birth rates in many developed countries, the proportion of mothers choosing formula is growing. My investment horizon for this is 3-5 years, so even though its been a great few days of green this is nothing compared to the long run.