"Avoid..........

......... using materials with a high risk of uneven distribution or market fluctuations, such as Dy (dysprosium), and pioneer a new magnetic property range equivalent to or better than those of the world's highest level high-power materials that have been achieved so far – this is an essential initiative for establishing a permanent and stable supply system for low-cost high-power magnet materials.

We have established a mass-production/supply system for a completely Dy-free material that is comparable to the Dy-added NEOREC 55 series, which has achieved the world's highest level maximum energy product. Meanwhile, we have also developed our unique High Anisotropy field Layer(HAL) production process, which achieves enhanced magnetic coercive force by selectively diffusing Dy in the grain boundary layer of the portions of a magnet that can easily be demagnetized. In order to respond to the latest needs in the technical fields where magnets are applied, including motors, sensors, and actuators, we are committed to lineup expansion and power enhancement of the Dy-free NEOREC series magnets."

https://product.tdk.com/info/en/catalog/datasheets/magnet_neo_summary_en.pdf

Anyone still wondering why GB now trying to find some LRE, after burning +$100M on the Dy fantasy?