Aussie vitamins given Alibaba boost

This should have a positive impact on SP...

The Australian 15 September 2017

Aussie vitamins given Alibaba boost

Australia’s vanguard of vitamins and supplements companies doing a roaring trade in China are set to get an extra boost to their already strong profiles in the region with the country’s leading online trading site, Tmall Global, today announcing it will collaborate with Chemist Warehouse, Swisse, Blackmores (BKL) and Sanofi Consumer Healthcare.

Alibaba, China’s largest e-commerce company and owner of Tmall, signed individual agreements and memorandums of understanding in Melbourne today between Tmall and the four companies.

The Tmall Global collaborations are expected to build capability in marketing and product traceability, while opening new sales channels for the brands to reach more of China’s growing middle class.
More to come.

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