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Aussie farmers Direct collapses

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    The Age is just reporting, now, as breaking news, that Aussie Farmers Direct, the vendors of CDC to AHF, has collapsed. Administrators were appointed this morning and the business is to close completely by tonight.

    Refer the following story reference:

    https://www.theage.com.au/business/...ion-to-close-immediately-20180305-p4z2u0.html

    Story, from 10.23am.
    ------
    Aussie Farmers Direct falls into administration, to close immediately

    Online fresh food delivery company Aussie Farmers Direct has gone into administration and will close immediately, leaving more than 100 franchisees and 260 employees out of work.

    Aussie Farmers Direct was a trailblazer in grocery delivery when it started shipping fresh vegetables, meat, bread and dairy to customers’ doors in 2005.

    Aussie Farmers Direct has gone into administration.


    But the decision to go head-to-head with Coles and Woolworths by expanding into a full grocery offering with pantry items and household goods in 2016 is understood to have put unsustainable pressure on its finances.

    The company appointed KordaMentha as administrator on Monday morning.

    Aussie Farmers Direct's more than 100 franchisees will cease trading on Monday after completing scheduled deliveries on Monday morning, it is understood.

    A small number of franchisees may be offered work at Home Delivery Service, which is ADF's still-training, last-mile logistics company that delivers for wine and food companies.

    The company has about 100,000 regular customers.
 
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