"To add to that, their cash outflows for the next quarter are expected to be $15m while their revenue from the previous quarter was only $10m... So again, I don't see how that is a good thing?"
Of course the outflow of $15m is a good thing. Of that amount, $12m is for "Cost of goods sold (including investment in additional inventory for new stores and own products) ". This shows that the business is confidently growing and expects to do a roaring business from now on (hopefully!!) .
The $12m would include payment for the 1m tins of A1 milk powder mentioned in previous discussion.
I believe so.
Investing money to grow a business is a GOOD thing!! GLTALTH