Actually, working for a company that exports (food) directly to...

Actually, working for a company that exports (food) directly to China I have a fairly good understanding of the market there and what drives consumer decisions.

Yes there are 1.4 billion people... Yes they need food... No they won't buy it from a flashy shopfront in Sydney just because the staff "speak Chinese" and can package their goods up for them to save them a trip to the post office. 

AuMake can develop powdered milk all they want (notably, not infant formula) that won't change the fact that their business model is flawed and they have been burning cash at an alarming rate for the past 12 months.