AQD Investment Case, page-24

Price will get fixed with a good quarterly and, hopefully, some marketing by management. These guys need to go see brokers and tell the story. You can have great results but if you do not tell market participants (i.e. brokers) about it, you will not get much traction. Brokers hear several pitches everyday and AQD, like it or not, is competing for broker attention. Good results are essential but telling the story is equally as important. The first bit looks like it is taken care off, the second bit seems to have gone AWOL.