Lannister said: "we dont see many retailers using Amex here as visa or mastercard. You will see same with Apple card. Only few retailers would use it. Nothing new." Do your research. Apple Card uses Mastercard. Take up in America of Apple pay is 70%, in Australia it's 99%. No reason to think that it would be different for Apple Card, they are for the retailer the same thing. Take up will be higher if customers demand it, which they will for the 2%.