OML 0.83% $1.22 ooh!media limited

On a quick scan OML has a higher P/E (which could be...

  1. 46 Posts.
    On a quick scan OML has a higher P/E (which could be misleading), lower margins (which could be misleading) and otherwise has similar metrics to APO

    https://finance.google.com/finance?q=ASX:OML, ASX:APO&ei=jM05WunjC9SW0ATqzZvgAw

    I appreciate that this is the OML thread but why would you invest in this over APO? Genuine question, I am evaluating these two companies quickly and this stood out.

    Does OML have a better pipeline of activities? What is it that people are paying a higher price for a similar company?
 
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