Miope, I don't think it's fair to make comparison between API...

Miope, I don't think it's fair to make comparison between API and SIP as the main difference between the 2 companies is management. Besides, API business model is more biased to retail.

API is so much better managed and run compared to SIP. API positive performance both in share price and equity in the last 2 years despite the tough economy is a good testament. Developing Priceline into a franchise retail model, the supply chain revitalise project and invigorating the customer loyalty program are all good examples of the management work to maintain the company long term competitiveness.

SP is so low at the moment is all due to low consumer confidence and the retail industry is particularly hurt. Just look at Myer, JB Hifi, Harvey Norman etc for comparison during the past month.