I believe that the UK (and some of the other European countries, in addition to India) have historically had a higher percentage of A2 cows in their domestic population. Some Americans say they discovered the benefits of A2 by traveling to Europe and having no problem drinking their milk. If true, that would make A1 dairy intolerance issues less prevalent in those territories.
The US on the other hand, has a huge A1 dairy "problem" and A2 Milk is in the prime position to address the need for A1-free dairy products.
It's not a surprise that A2MC results have been stronger in the US and that they would be responding by investing in the US over the UK.
Looking ahead, the US IF market is also entirely A1 as of today, and a great opportunity for future A2MC penetration.
Any problem with A2 formula in US/UK?, page-6
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