Just to be clear A2 infant formula is not currently sold in the US. The UK is being served via the wholesale channel. However, there has been a lack of information on the UK penetration this last year so I assume it remains lacklustre. Previously the company has indicated infant formula would be introducted into the US once the A1 free proposition had gained enough exposure.
There is no guarantee foreign markets will embrace A2 infant formula to the same extent China or Australia have. Success will vary between countries just like any other international product roll-out.
Any problem with A2 formula in US/UK?, page-4
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