"The US market for aerial 3D capture and data analytics in the energy utility sector is mature and sophisticated. In targeting this market since entering the US in January, the Company has determined that working through capture partners to secure DaaS subscriptions presents the most effective way to establish a revenue base in the country from which to sustain and grow operations. Accordingly, Pointerra will recruit a senior channel partner executive to work with capture partners to deliver on these opportunities in preference to the direct sales approach over the next 3-6 months. Pursuant to the commencement of North American operations, Pointerra’s wholly-owned US subsidiary, Pointerra US, Inc. was incorporated during January."
I think the strategy makes sense given it allows those capturing the data the ability to add value to their offering. Plus they already have the client relationships etc.
Maybe they got feedback from the utility sector that there's a need for Pointerras solution but they would like it to integrate with the capture solutions they have already. Perhaps utilities didn't feel they should pay a separate fee to Pointerra on top of their capture contract? Setting up a good sales pitch to the capture companies or existing data management providers?
Not sure what this now means for their sales pipeline that Trent was working. Is it still alive?
