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Extraced from zdnet.com.au, written by David Braue,...

  1. 253 Posts.
    Extraced from zdnet.com.au, written by David Braue, journalist:

    Telstra: once bitten, twice … why not?
    2 comments
    The mobile market in India, I recently learned, is racing towards 300 million --
    and doing so at a rate of 8.77 million new subscribers per month, according to
    the latest government figures.
    That's per month. Three months from now, India will have more new mobile
    subscribers than we have people in Australia. Thailand's mobile market is growing at
    20 percent annually and its broadband demand at 100 percent. China Mobile added
    53.2 million customers in 2006 and has now passed the 300 million subscriber mark -
    - an average of 4.43 million new customers monthly.
    This kind of growth is what happens when carriers tap into fast-growth markets
    where ever-expanding mobile networks are connecting more people than ever
    before. New broadband Internet services are being snapped up with equal
    enthusiasm: Vietnam's Internet user base, for example, grew 60 percent between
    2006 and 2007, hitting the 17 million user mark.
    Why in the world isn't Telstra, whose executives love reminding us how their every
    breath is dedicated to increasing shareholder value, getting in on this?
    The answer probably lies in Telstra's failed venture with Hong Kong carrier Pacific
    Century CyberWorks (PCCW), which tied up Telstra in the Reach undersea cable
    venture -- a colossal failure that painted more than AU$1 billion across Telstra's
    books in big, bright, red letters.
    Shareholders were understandably unimpressed -- and that experience seems to
    have cast a pallor over Telstra that apparently remains to this day.
    Score one for investment prudence, but one would think that a company growing as
    slowly as Telstra is -- revenues have only increased from AU$20.2 billion in 2002 to
    AU$22.75 billion last year, an annual growth rate of just 2.41 percent -- would be
    eager to tap into new revenue streams.
    Right now, Telstra's overseas investments include New Zealand subsidiary
    TelstraClear, Hong Kong mobile provider CSL New World, and a mixed portfolio that
    generated AU$1.6 billion -- most of which came from TelstraClear -- that at 8.4
    percent growth was Telstra's fastest-growing segment.
    Heck, smaller companies like m2m Corporation are doing it: m2m recently signed a
    reseller agreement with Vietnam Multimedia Corporation, an ISP that has five million
    subscribers and will pay m2m subsidiary Profit Way Technology (PWT) a fee per
    subscriber to sell VoIP and related services in that country. m2m is on the
    investment warpath, having pursued similar agreements in Singapore, Hong Kong,
    China and Australia.
    Why can m2m do it and Telstra can't? Telstra does have Australia's richest base of
    technical expertise, and Australian technologists are well respected right across
    Asia.
    Since there are three billion people within 12 hours' flight of Sydney and many of
    them still don't have phones or Internet connections, bringing that technology
    overseas would seem to be like shooting fish in a barrel.
    Doing this, however, would force Telstra to redirect its precious profits -- which
    dropped from AU$6.1 billion in 2005 to AU$4.6 billion in 2006 and only just edged up
    slightly in its most recent set of results -- away from providing dividends, which keep
    shareholders happy, and into its AU$4.5 billion in cash reserves, which will give it

    clout in negotiating overseas partnerships.
    So far, its limited exposure to Asia, and lack of exposure outside of Hong Kong's
    oversaturated mobile market suggests an almost unhealthy level of risk aversion.
    When Telstra does look outwards, it is with blinkers on. The company loves to argue
    that it has the largest, fastest mobile network in the world, which may be true now but
    demonstrations at the recent GSMA World Mobile Congress -- where 60Mbps LTE
    (Long Term Evolution) technology was demonstrated to eager attendees -- suggest
    Telstra's lead may be ephemeral.
    Perhaps most interesting is how Telstra is distracting attention from the Asian
    opportunities in which it is not investing. Telstra's results compare its 12.5 percent
    mobile services annual revenue growth with lower growth rates for carriers in the UK,
    Spain, France, Italy, and Japan; nary an Asian rival is listed.
    Neither is Deutsche Telekom, a massive carrier that operates in 11 countries, and
    whose mobile business -- which at 20.7 billion euros (AU$35.3 billion) brings in more
    money than all of Telstra's businesses combined -- grew 12.2 percent from 2006 to
    2007. Expect this to increase after Deutsche Telekom this week took a 20 percent
    interest in Greece's Hellenic Telecom (OTE), which itself has invested heavily in
    Bulgaria, Macedonia, Romania, and Albania.
    Successful or not, what do European carriers have to do with the Australian mobile
    market? Why isn't Telstra comparing its growth with that of India's Reliance
    Telecommunications, which has 41 million mobile subscribers and grew revenues by
    7.4 percent quarter-on-quarter? Or Bharti Airtel, which has more than 50 million
    subscribers and still grew mobile revenues by 59 percent between fiscal 2006 and
    2007?
    India, like many other countries in Asia, is far behind Australia in terms of 3G rollouts;
    Telstra could create massive opportunities by bringing a Next G equivalent to
    Thailand, Taiwan, Cambodia, Indonesia, India, Pakistan, or other up-and-coming
    countries near here.
    Such a service could support both mobile telephony and fixed line-equivalent
    broadband, killing two birds with one stone and linking Telstra's future to that of
    Asian telecommunications.
    Consider also that Telstra built the whole of Next G across a country the size of
    Australia for just AU$1.1 billion; would it really cost much to replicate this in, say,
    Vietnam, which has four times as many people and an increasingly tech-savvy
    population?
    Instead, Telstra is focusing on its Australian infrastructure, then using it to milk
    Australian customers for all they're worth. Despite being fully privatised, the
    company's strategy is so narrowly focused on this country that it's still acting like a
    government body.
    Lest this be misinterpreted as a missive that's unfairly targeting Telstra, let me point
    out that all of Australia's other major telcos -- Optus, Vodafone, Primus, and 3 -- are
    subsidiaries of overseas companies that have already looked offshore and found
    steady sources of revenue in the Australian market. I can't criticise their lack of
    overseas investment because none of them would be in this market if it weren't for
    overseas investment.
    As Australia's only locally-controlled major telecoms provider, Telstra is in a unique
    position to make moves in Asia. But as long as Telstra's management team seems
    bent on litigating its way to local market domination, such vision will have to be left to
    others.
    Is Telstra playing it smart, or is its fear of getting burnt again causing it to miss out on
    opportunities? Does Telstra's biggest growth potential lie in Australia or outside?
 
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