ASX ANNOUNCEMENT
Valleyarm enters into Agreement to supply iPhone and Android Apps to customer base
with MixMatchMusic Ltd, USA
(ASX Code: TNC)
The Directors of Transol Corporation Limited (Transol) are pleased to announce that its 100%
owned subsidiary Valleyarm Digital Pty Ltd (Valleyarm) has entered into an Agreement with
MixMatchMusic Ltd (MixMatch) to supply its customer base with applications for iPhone and
Android based phones. MixMatch are a market leader in the development of iPhone and Android
applications utilising their MobBase development software.
The agreement means that Valleyarms artists and labels will now be able to increase their
interaction with fans and clients with the MobBase development interface, giving bands and labels
the ability to develop customised applications for both iPhones and smart phones utilising Android
operating systems that lead traffic back to iTunes and other retail outlets for the purchase of tracks.
According to a report published by a specialised app store analytics company, iPhone applications
showed more than 111% growth, and Android applications 544% in 2010, with more than three
million downloads per day of the top 300 applications available for download.
A spokesperson from Valleyarm said Apps create an enormous opportunity to maximise the
monetisation of content in many areas of social media today, and Valleyarm is excited to present
such an opportunity to its extensive catalogue of artists and labels as a digital social media tool to
assist in driving sales traffic to the iTunes store.
About MixMatchMusic
MixMatchMusic was founded to serve the needs of millions of musicians. Its technology-based
products and services were developed to help musicians connect with fans. MixMatchMusic is
based in Silicon Valley. MobBase is an easy to build, manage, and use app created specifically and
designed for artists.
About Valleyarm
Valleyarm specialises in the digital distribution, publishing and online marketing of music and video
content focused primarily on content and services within the Asia Pacific Region, along with
representation in eastern and southern Africa, the Pacific and Europe. Valleyarm incorporates a
unique solution emphasising an Asia-In Asia-Out model providing digital music content
distribution and sub-publishing services which enable Asian content owners to monetise content
external from their homeland, and to provide an Asian gateway for western acts and labels to
monetise their content in non-traditional markets.
The Valleyarm catalogue of over 550,000 tracks includes single, album and video titles from high
profile artists such as Birds of Tokyo, Tina Arena, Powderfinger, Vanessa Amorosi, The Veronicas,
Diesel, Jimmy Barnes, Nidji, Peterpan, T-Rex, Delta Goodrem, Small Faces, Silverchair, Underworld
and Ian Dury and The Blockheads.
Valleyarm has existing offices in Australia and Berlin, and partners throughout Asia, the Pacific, the
Middle East, UK and Europe. For further information visit the Companys website at
www.valleyarm.com.
For further information, please contact Angus Edgar on +61 3 8610 8633.
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