Low cost expansion?/ Not sure where you get low cost from as the obvious market for expansion and penetration is the USA - they have been slow to get it with their strategy IMO.
Management time spent on other countries and delays in implementing them - now that is a cost in distraction etc.
Not taking the pissss I am just not sure it really is low cost etc etc. They have one chance to get it right and years to do it and yet they didn't have the local social media set up until after they launched, basically missed easter etc etc There execution is weird and that is being nice.
It is about margin and volume and driving a brand that they can leverage off.
Now if you were going to launch a cartoon or books would you do it in USA or AUS right now?
2.7 mill I think would imply trade shows , travel as well as social media etc and I the measures they have given are pretty well meaningless IMO . More on that when I have a minute as it is all about sticky views not one offs when building a brand. Low base and giving % is a joke IMO and possibly YOW doesn't realise that a "marketing stunt" like that has not helped their market price.
Saw a cash backing number by a poster the other day- I have a one nearly 1/3 lower .
If they haven't built a brand and get repeat buyers etc etc if you divide marketing spend by sold yowies - holly hell?? And they keep avoid obvcious viral marketing , competitions and giveaways IMO. Just not doing enough on th eground marketing and are stuck in the office. Yow management IMO have come from larger companies and seem to think all the little stuff just happens but IMO it get growth and well worth the spend now. Costs and ideas of cadbury and burning cash like cadbury but turning over at corner store levels so they better get volume soon at a decent margin IMO???
YOW Price at posting:
30.5¢ Sentiment: None Disclosure: Held
(20min delay)
